Often asked: How Much Money Is Spent Advertising Snacks And Drinks To Kids?

How much does the food industry spend on advertising to children?

Children in the United States are inundated with food and beverage ads. Food, beverage and restaurant companies spend almost $14 billion per year on advertising, more than 80% of which promotes fast food, sugary drinks, candy, and unhealthy snacks.

How much money is spent on food marketing to children each year?

The total amount spent on food marketing to children is about $2 billion a year.

How much does junk food advertising cost?

For the study, the researchers analyzed data on ad spending and TV ad exposure for 274 fast-food restaurants and found that annual spending hit $5 billion in 2019, up more than $400 million between 2012 and 2019.

How much money does the food industry spend on advertising?

Food, beverage and restaurant companies spend almost $14 billion per year on advertising in the United States.

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How much does McDonald’s spend on advertising per year?

Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 654.7 million U.S. dollars on advertising worldwide in 2020, up from 447.3 million the previous year.

Why do food ads target children?

Watching food ads makes children eat more. It makes them prefer and ask for the foods they see — sugary drinks and fast food. The Institute of Medicine, World Health Organization, and others agree that food marketing works. Messages in food advertising encourage youth to pester their parents and snack between meals.

How much do advertisers spend on kids?

Advertising to children is big business. $15-17 billion is spent by companies advertising to children in the US.

How much is spent on advertising to kids?

In 2018, kids advertising spending amounted to 4.2 billion U.S. dollars worldwide. Expenditure is forecast to reach 4.6 billion U.S. dollars by 2021, out of which an estimated 1.7 billion is projected to stem from digital advertising formats.

Are junk food ads targeting you?

About 80 percent of those ads were for fast food, sugary drinks, candy, and unhealthy snacks. Kids and teens are the targets of many of those ads. Indeed, social media has made junk food advertising even more effective—and more difficult to spot (see “Selling With Cell Phones,” below).

How much does Burger King spend on advertising?

Burger King raised its advertising spending to 372 million U.S. dollars in the U.S. in 2019. However, their investment in advertising in the country decreased between 2017 and 2018 by 17 million dollars.

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Why is junk food bad for you?

Why is junk food bad? Eating junk food on a regular basis can lead to an increased risk of obesity and chronic diseases like cardiovascular disease, type 2 diabetes, non-alcoholic fatty liver disease and some cancers.

What food companies spend the most on advertising?

In 2019, McDonald’s spent more on advertising in the United States than all other widely recognized restaurant chains. With 624 million U.S. dollars in ad expenditures, the chain was way ahead of brands such as Domino’s (next in line, with a 467 million ad spend ) and Taco Bell (383 million).

How much money is spent on food advertising in the US 2020?

U.S. food and kindred products ad spend 2018-2020 In a survey of representatives of the food and kindred products industry in the United States, it was found that in 2020 the sector spent 2.22 billion U.S. dollars on advertising. A year earlier the expenditures in this industry amounted to 1.92 billion dollars.

How many food ads are we exposed to daily?

Every day, children view, on average, 15 television food advertisements (Federal Trade Commission, 2007), and an overwhelming 98% of these ads promote products high in fat, sugar, and/or sodium (Powell, Szczpka, Chaloupka, & Braunschweig, 2007).

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