Apps can also be updated and that can be good for keeping the information accurate but there's one app that's annoying the hell out of me as it updates so frequently. It doesn't need you to download an update or anything like that. No, this one can change of its own free will. And it does. More times throughout a day than you can imagine. The app that receives the full force of my derision is the BBC Weather app.
The BBC is a 'brand' we have been led to believe we can trust. It represents impartial reliability and offers calm stability with its efficient and respected new reports. And the weather reports have had me tuning in after the news for years. Crikey, I actually believed a lot of what was said and even used the forecast to plan activities and even my clothing choice.
So I downloaded the BBC weather app to my iPhone. I thought it would make a good comparison for the default weather app (Yahoo!) and maybe add a bit more detail to the weather forecast.
I call this looking out of the window and nothing to do with weather forecasts and accurate predictions. I'm not a meteorologist but I can take a good guess at the day ahead from looking outside.
I understand part of the phrase for 'weather forecast' in German means something like 'fairy tale' so they have never been duped into trusting the predictions.
The BBC are currently running a TV ad to show how fantastic their weather app is. Should we have a barbecue at lunchtime or dinner? Check the app and make a decision. I was shocked they felt the app was offering such a reliable service but maybe I should feel grateful I've seen the light yet I am disappointed to no longer have faith in the BBC.
The next time I get caught out in inclement weather I want it to be because I simply didn't look outside before leaving the house and not because some app lied to me.